The Better Leader Project by The Pet Shop Girls
PRACTICAL LEADERSHIP & MANAGEMENT TRAINING FOR INDEPENDENT RETAILERS

Better managers don't just happen. They're developed.

Real-world leadership training for owners, managers and emerging leaders.

Preview a Free Module

Training built to be used — not just watched.

Practical leadership frameworks independent retailers can understand, remember and actually use on the floor.

WATCHPractical video training
LEARNVisual frameworks
APPLYParticipant workbooks
CHECKKnowledge quizzes
REVISITLesson transcripts
FREE MODULE PREVIEW

Coaching & Addressing Performance

If you don't address it, you're choosing to accept it.

This module helps leaders address performance issues early, separate coaching from punishment, and have clearer conversations that create an opportunity for improvement.

Leaders learn the CLEAR framework: Clarify the Observation → Link to the Impact → Expectation Reset → Ask & Listen → Reinforce Accountability.

VIDEO LESSONPRACTICAL FRAMEWORKREAL-WORLD APPLICATION
THE CURRICULUM

Ten practical leadership topics.

Leadership & Team Building
Running a Smooth Shift
Setting Expectations & Accountability
Coaching & Addressing Performance
Customer Experience & Conflict Resolution
Handling Mistakes & Crisis Management
Hiring, Onboarding & Culture Fit
The Disciplinary Process
Managing the Business, Not Just the People
The Owner–Manager Partnership

A complete leadership development experience.

Not just a pile of videos. Each topic is reinforced so leaders can learn it, apply it and revisit it.

VIDEOPractical instruction
INFOGRAPHICSMemorable frameworks
WORKBOOKSReflection + action
QUIZZESKnowledge checks
TRANSCRIPTSEasy reference
WHO IT'S FOR

Built for the people leading independent retail teams.

Owners and managers take the same course, creating shared language, clearer expectations and stronger leadership throughout the business.

OwnersManagersAssistant ManagersShift LeadersDepartment LeadsEmerging Leaders

Build better leaders. Build better teams. Build a better business.

The Better Leader Project by The Pet Shop Girls is practical leadership and management training created for the realities of independent retail.

Enroll in The Better Leader Project
THE BETTER LEADER PROJECT™   •   BY THE PET SHOP GIRLS